Our friendship with Harry began all the way back in 2007, as we embarked on what would become a 15 year journey, initially working with Warner Bros. on the digital marketing campaign for The Order of the Phoenix. A few years later, we took over the official social handles, communicating daily to tens of thousands of fans, a number that we subsequently grew to over 100 million. Our work evolved from focusing on traditional release cycles to holistic brand and franchise planning, welcoming both superfans and new generations to the fandom and franchise.